market research
Before you can determine what your
marketing should be saying, you have
to determine what people are saying
about
you. Our market research team has years of experience providing qualitative and quantitative research for independent schools. Some of the areas they can help
you with:
• market analysis
• prospective parent admission surveys
• feeder school admission director surveys
• current parent satisfaction surveys
Before you can determine what your
marketing should be saying, you have
to determine what people are saying
about you. Our market research team has years of experience providing qualitative and quantitative research for independent schools. Some of the areas they can help
you with:
• market analysis
• prospective parent admission surveys
• feeder school admission director surveys
• current parent satisfaction surveys
mission statement development
Does your mission statement set you apart? Can everyone at your school
remember it? Is it at the heart of every message you convey? Colbycreative
conducts multiple deep think sessions with school leadership to help you
re-craft your mission statement so that it is meaningful, memorable, and
the singular force behind all your marketing.
strategic marketing planning
Once you have that singular, powerful, message how will you put it to work?
We partner with you to map out your marketing priorities and strategies to
accomplish them for the short and long run.
branding development
Your mission is your brand. Your branding is the consistent look, feel, tone,
voice and expression of your mission that instantly sets you apart. Here's
how we can develop brand awareness for you:
• Logo
• Color palette
• Conceptual themes
• Design and graphic styles
• Photography
• Signage
• Promotional items
• Logo
• Color palette
• Conceptual themes
• Design and graphic styles
• Photography
• Signage
• Promotional items
creative development
The key to successful branding is consistency. We are experts at developing
marketing materials that establish, expand, extend, and exude your brand
concept.
• Websites
• Viewbooks
• Ad Campaigns
• Videos
• Annual Fund Campaigns
• Capital Campaigns
• Event marketing
• Email campaigns
• Social media campaigns
• On-campus promotions
• Publications – Annual Reports, Magazines, Newsletters
• Websites
• Viewbooks
• Ad Campaigns
• Videos
• Annual Fund Campaigns
• Capital Campaigns
• Event marketing
• Email campaigns
• Social media campaigns
• On-campus promotions
• Publications – Annual Reports, Magazines, Newsletters
